Rolex Datejust 278274
43 watches listed by 2 dealers · dealer asking prices, updated 04 Oct 2026
Days tracked start at our first sighting; listings may have been offered earlier.
Each dot is a current dealer ask · shaded band is the middle half
Prices vary with dial, year, condition and box & papers — compare the listings below.
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Current dealer asking prices, lowest first.
| Year | Dial | Bracelet | Box & papers | Condition | Asking price | Days tracked | Price changes | Dealer |
|---|---|---|---|---|---|---|---|---|
| — | White | Oyster | — | — | $11,330 | 0 | None | View at Big Watch Buyers |
| — | Bright Blue | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Silver | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Bright Black | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $12,149 | 0 | None | View at Big Watch Buyers |
| — | Steel & White Gold White Roman | Oyster | — | Unworn | $12,566 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $13,498 | 0 | None | View at Big Watch Buyers |
| — | Mint Green | Oyster | — | — | $13,498 | 0 | None | View at Big Watch Buyers |
| 2024 | Steel | Oyster | Box & papers | Unworn | $13,850 | 0 | None | View at David & Sons Timepieces |
| 2026 | Steel | Oyster | Box & papers | Unworn | $13,995 | 0 | None | View at David & Sons Timepieces |
| 2024 | Black Roman | Oyster | Box & papers | Unworn | $14,350 | 0 | None | View at David & Sons Timepieces |
| 2024 | White Roman | Oyster | Box & papers | Unworn | $14,350 | 0 | None | View at David & Sons Timepieces |
| 2024 | Dark Grey Roman | Oyster | Box & papers | Unworn | $14,400 | 0 | None | View at David & Sons Timepieces |
| 2024 | Blue Roman | Oyster | Box & papers | Unworn | $14,450 | 0 | None | View at David & Sons Timepieces |
| 2024 | Dark Grey | Oyster | Box & papers | Unworn | $14,450 | 0 | None | View at David & Sons Timepieces |
| 2026 | Pink Roman | Oyster | Box & papers | Unworn | $14,700 | 0 | None | View at David & Sons Timepieces |
| 2026 | Steel | Oyster | Box & papers | Unworn | $14,800 | 0 | None | View at David & Sons Timepieces |
| 2024 | White Roman | Jubilee | Box & papers | Unworn | $14,850 | 0 | None | View at David & Sons Timepieces |
| 2024 | Black Roman | Jubilee | Box & papers | Unworn | $14,850 | 0 | None | View at David & Sons Timepieces |
| — | Blue | Oyster | — | — | $14,853 | 0 | None | View at Big Watch Buyers |
| 2024 | Dark Grey Roman | Jubilee | Box & papers | Unworn | $14,900 | 0 | None | View at David & Sons Timepieces |
| 2024 | Steel | Oyster | Box & papers | Unworn | $14,950 | 0 | None | View at David & Sons Timepieces |
| 2024 | Blue Roman | Jubilee | Box & papers | Unworn | $14,950 | 0 | None | View at David & Sons Timepieces |
| 2026 | Pink Roman | Jubilee | Box & papers | Unworn | $15,200 | 0 | None | View at David & Sons Timepieces |
| 2026 | Steel | Oyster | Box & papers | Unworn | $15,250 | 0 | None | View at David & Sons Timepieces |
| 2024 | Dark Grey Roman Diamond | Jubilee | Box & papers | Unworn | $15,750 | 0 | None | View at David & Sons Timepieces |
| 2026 | Steel | Oyster | Box & papers | Unworn | $15,995 | 0 | None | View at David & Sons Timepieces |
| 2026 | Grey Diamond | Oyster | Box & papers | Unworn | $16,250 | 0 | None | View at David & Sons Timepieces |
| 2026 | Grey Diamond | Oyster | Box & papers | Unworn | $16,250 | 0 | None | View at David & Sons Timepieces |
| — | — | Oyster | — | — | $16,725 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $16,725 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $16,725 | 0 | None | View at Big Watch Buyers |
| 2026 | Silver Diamond | Jubilee | Box & papers | Unworn | $16,950 | 0 | None | View at David & Sons Timepieces |
| — | Silver | Oyster | — | — | $17,470 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $17,470 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $17,474 | 0 | None | View at Big Watch Buyers |
| 2026 | Steel | Jubilee | Box & papers | Unworn | $17,600 | 0 | None | View at David & Sons Timepieces |
| 2024 | Dark Grey Diamond | Jubilee | Box & papers | Unworn | $17,950 | 0 | None | View at David & Sons Timepieces |
| 2024 | Pink Diamond | Oyster | Box & papers | Unworn | $18,450 | 0 | None | View at David & Sons Timepieces |
| 2024 | Pink Diamond | Jubilee | Box & papers | Unworn | $18,950 | 0 | None | View at David & Sons Timepieces |
| — | Mother of Pearl | Oyster | — | — | $21,888 | 0 | None | View at Big Watch Buyers |
By dealer
| Dealer | Listed | Lowest ask | Median ask | Listing |
|---|---|---|---|---|
| Big Watch Buyers | 18 | $11,330 | $13,498 | View at Big Watch Buyers |
| David & Sons Timepieces | 25 | $13,850 | $14,950 | View at David & Sons Timepieces |
Dealer asking prices over time
History builds daily — tracking began 03 Oct 2026.
Marked sold by dealer
Last ask before the dealer marked the listing sold — not the sale price.
No listings for this reference have been marked sold since 03 Oct 2026.
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