Where does your price sit?
Pick a reference, enter the price you plan to ask or pay, and see how it ranks against every current dealer ask.
Dealer asking prices · Source: BeckerTime, Big Watch Buyers, Burdeen's Jewelry, Collectability, Danny's Vintage Watches, David & Sons Timepieces, E.D. Marshall Jewelers, Exquisite Timepieces, Hairspring, Material Good, Menta Watches, NY Watch Market, Oliver & Clarke, Precision Watches, Takuya Watches, The Huntington Company, The Watch Preserve, Wanna Buy A Watch · Updated 04 Oct 2026
Comparisons are against dealer asking prices only. They don't adjust for condition, year, or box and papers — check the individual listings for those.
Rolex Datejust
Ref. 278274 · 43 current dealer asks
Below 21 of 43 current asks.
Each dot is a current dealer ask · shaded band is the middle half
What dealers are asking for this reference
Green: dealers asking more than your price
| Year | Dial | Bracelet | Box & papers | Condition | Asking price | Days tracked | Price changes | Dealer |
|---|---|---|---|---|---|---|---|---|
| — | White | Oyster | — | — | $11,330 | 0 | None | View at Big Watch Buyers |
| — | Bright Blue | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Silver | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Bright Black | Oyster | — | — | $12,005 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $12,149 | 0 | None | View at Big Watch Buyers |
| — | Steel & White Gold White Roman | Oyster | — | Unworn | $12,566 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $13,498 | 0 | None | View at Big Watch Buyers |
| — | Mint Green | Oyster | — | — | $13,498 | 0 | None | View at Big Watch Buyers |
| 2024 | Steel | Oyster | Box & papers | Unworn | $13,850 | 0 | None | View at David & Sons Timepieces |
| 2026 | Steel | Oyster | Box & papers | Unworn | $13,995 | 0 | None | View at David & Sons Timepieces |
| 2024 | Black Roman | Oyster | Box & papers | Unworn | $14,350 | 0 | None | View at David & Sons Timepieces |
| 2024 | White Roman | Oyster | Box & papers | Unworn | $14,350 | 0 | None | View at David & Sons Timepieces |
| 2024 | Dark Grey Roman | Oyster | Box & papers | Unworn | $14,400 | 0 | None | View at David & Sons Timepieces |
| 2024 | Blue Roman | Oyster | Box & papers | Unworn | $14,450 | 0 | None | View at David & Sons Timepieces |
| 2024 | Dark Grey | Oyster | Box & papers | Unworn | $14,450 | 0 | None | View at David & Sons Timepieces |
| 2026 | Pink Roman | Oyster | Box & papers | Unworn | $14,700 | 0 | None | View at David & Sons Timepieces |
| 2026 | Steel | Oyster | Box & papers | Unworn | $14,800 | 0 | None | View at David & Sons Timepieces |
| 2024 | White Roman | Jubilee | Box & papers | Unworn | $14,850 | 0 | None | View at David & Sons Timepieces |
| 2024 | Black Roman | Jubilee | Box & papers | Unworn | $14,850 | 0 | None | View at David & Sons Timepieces |
| — | Blue | Oyster | — | — | $14,853 | 0 | None | View at Big Watch Buyers |
| 2024 | Dark Grey Roman | Jubilee | Box & papers | Unworn | $14,900 | 0 | None | View at David & Sons Timepieces |
| 2024 | Steel | Oyster | Box & papers | Unworn | $14,950 | 0 | None | View at David & Sons Timepieces |
| 2024 | Blue Roman | Jubilee | Box & papers | Unworn | $14,950 | 0 | None | View at David & Sons Timepieces |
| 2026 | Pink Roman | Jubilee | Box & papers | Unworn | $15,200 | 0 | None | View at David & Sons Timepieces |
| 2026 | Steel | Oyster | Box & papers | Unworn | $15,250 | 0 | None | View at David & Sons Timepieces |
| 2024 | Dark Grey Roman Diamond | Jubilee | Box & papers | Unworn | $15,750 | 0 | None | View at David & Sons Timepieces |
| 2026 | Steel | Oyster | Box & papers | Unworn | $15,995 | 0 | None | View at David & Sons Timepieces |
| 2026 | Grey Diamond | Oyster | Box & papers | Unworn | $16,250 | 0 | None | View at David & Sons Timepieces |
| 2026 | Grey Diamond | Oyster | Box & papers | Unworn | $16,250 | 0 | None | View at David & Sons Timepieces |
| — | — | Oyster | — | — | $16,725 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $16,725 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $16,725 | 0 | None | View at Big Watch Buyers |
| 2026 | Silver Diamond | Jubilee | Box & papers | Unworn | $16,950 | 0 | None | View at David & Sons Timepieces |
| — | Silver | Oyster | — | — | $17,470 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $17,470 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $17,474 | 0 | None | View at Big Watch Buyers |
| 2026 | Steel | Jubilee | Box & papers | Unworn | $17,600 | 0 | None | View at David & Sons Timepieces |
| 2024 | Dark Grey Diamond | Jubilee | Box & papers | Unworn | $17,950 | 0 | None | View at David & Sons Timepieces |
| 2024 | Pink Diamond | Oyster | Box & papers | Unworn | $18,450 | 0 | None | View at David & Sons Timepieces |
| 2024 | Pink Diamond | Jubilee | Box & papers | Unworn | $18,950 | 0 | None | View at David & Sons Timepieces |
| — | Mother of Pearl | Oyster | — | — | $21,888 | 0 | None | View at Big Watch Buyers |
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