Where does your price sit?
Pick a reference, enter the price you plan to ask or pay, and see how it ranks against every current dealer ask.
Dealer asking prices · Source: BeckerTime, Big Watch Buyers, Burdeen's Jewelry, Collectability, Danny's Vintage Watches, David & Sons Timepieces, E.D. Marshall Jewelers, Exquisite Timepieces, Hairspring, Material Good, Menta Watches, NY Watch Market, Oliver & Clarke, Precision Watches, Takuya Watches, The Huntington Company, The Watch Preserve, Wanna Buy A Watch · Updated 04 Oct 2026
Comparisons are against dealer asking prices only. They don't adjust for condition, year, or box and papers — check the individual listings for those.
Rolex Datejust
Ref. 278240 · 11 current dealer asks
Below 5 of 11 current asks, equal to 2.
Each dot is a current dealer ask · shaded band is the middle half
What dealers are asking for this reference
Green: dealers asking more than your price
| Year | Dial | Bracelet | Box & papers | Condition | Asking price | Days tracked | Price changes | Dealer |
|---|---|---|---|---|---|---|---|---|
| 2023 | Mint Green | Oyster | Box & papers | Excellent Condition | $9,675 | 1 | None | View at Takuya Watches |
| — | Black | Oyster | — | — | $9,991 | 0 | None | View at Big Watch Buyers |
| — | Dark Grey | Oyster | — | — | $9,991 | 0 | None | View at Big Watch Buyers |
| — | Silver | Oyster | — | — | $10,094 | 0 | None | View at Big Watch Buyers |
| — | Pink | Oyster | — | — | $10,197 | 0 | None | View at Big Watch Buyers |
| — | Mint Green | Oyster | — | — | $10,197 | 0 | None | View at Big Watch Buyers |
| — | Blue | Oyster | — | — | $10,300 | 0 | None | View at Big Watch Buyers |
| 2020 | Salmon | Jubilee | Neither | Used | $10,600 | 0 | None | View at BeckerTime |
| 2024 | Blue Roman | Oyster | Box & papers | Unworn | $11,600 | 0 | None | View at David & Sons Timepieces |
| 2024 | Pink Roman | Oyster | Box & papers | Unworn | $11,650 | 0 | None | View at David & Sons Timepieces |
| 2024 | Pink Roman | Jubilee | Box & papers | Unworn | $12,150 | 0 | None | View at David & Sons Timepieces |
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